Brendan Ripp is an operating partner at Attention Capital, a holding company scaling the next generation of media and technology companies. He was most recently the Executive Vice President of Corporate Partnerships for Disney Advertising Sales. In that role, Brendan oversaw National Geographic Partners' brand revenue across all platforms including National Geographic Linear TV, OTT, as well as digital, social, mobile, print and product licensing.
Brendan joined National Geographic in 2016 to lead the Strategic Partnerships and Client Solutions' teams and spearheaded several cutting-edge brand partnerships including “Breaking2,” a branded content documentary created in partnership with Nike that received a Gold Cannes Lion and a Sports Emmy Award nomination. In 2018, National Geographic was named the number one brand on social media by Shareablee and received the first-ever Webby for Media Company of the Year. Under Brendan’s leadership, National Geographic placed a major focus on building its social monetization partnership strategy, making it the fastest growing revenue area across the partnership portfolio.
Prior to National Geographic Partners, Brendan served as Group Publisher at Sports Illustrated, launching their branded content studio and leading several strategic acquisitions. Brendan also held senior leadership positions at Fortune and Time driving revenue growth by expanding the Fortune Global Conference business, the TIME 100 and both branded content studios.
Brendan graduated from Gettysburg College with a Bachelor of Arts degree in international business management and economics. He has been a board member for several organizations, including the National Board of Directors of the American Advertising Federation, Concern Worldwide, and the BS&E (Barclay’s Center) Advisory Board. In 2018 he was named to the Global Board of the International Advertising Association as VP, North America.